Bachelor of Business Administration

Probably the most comprehensive BBA program, on offer. To control one’s own life, to understand one’s culture and that of others, to participate meaningfully in society, to find fulfilling work and explore and challenge concepts and processes with the aim of constantly seeking new paths, to improving our individual and collective worlds. To do any of this we must accept the need to improve – not because we are not good enough but because we can be even better.

In that context, all education must be broadly based and explorative in nature, and incorporate not just academic but personal growth too. Most Bachelor degrees are based on cultural convention and an archaic and rigid system, not pedagogical wisdom that shoehorns everyone into making specialization choices, too early and that in most cases, count for nothing in the real world.

The BBA program at SBS is designed to offer maximum flexibility, educational efficiency and a relevant foundation to set students up for future success in both life and business. The program is based on the pragmatic recognition that business education needs to go beyond just teaching business processes, but must expand into developing practical skills and helping students develop a strong and resilient personality.

There are many local and global challenges that our current and future students will face, our responsibility as educators is to deliver a program that prepares them with broad practical, personal and business skills to adapt and thrive. Our mission is to build up a global generation that will push to change society for the better, addressing the environmental, institutional and social dysfunction that threatens humanity.


Strength: Focus on building up your mind with behavioural and analytical training in communication, business and economic management.

principes van marketing
Economische systemen en structuren
Het duurzaam ondernemen
Business Management
Psychology I – Human Behaviour*
Onderhandelen en conflictoplossing
Firma- en marktgedrag
Ondernemen in de samenleving
Internationaal zakenrecht
Marketing Lab: Market Analysis (Elective)


Depth: Understand the complex global systems of business and work, of dealing with people, institutions and preparation for a future career.

Het familiebedrijf
The Collaborative Economy
Teams bouwen en leiden
Creatie van nieuwe ondernemingen
Human Resources Management
Customer Relationship Management
Vergelijkende landenstudies
Personal Branding
Statistics Using Excel
Accounting Theory & Practice
Marketing Lab: Brand Creation*


Empowerment: Build the vital personality strength, business expertise and insight of how to create a sustainable, beneficial and fulfilling business.

Verkoop ontwikkeling
Productie & Logistiek
Intellectuele eigendomsrechten
Cross-cultureel management
Creatie van nieuwe ondernemingen
Marketing Lab: Brand Creation*
Strategisch Management
Bedrijfssectorale analyse
Digital Marketing
Start Up Model
Thesis Elaboration

* (Electives)


✓ Gastvrijheidsmanager
✓ Communicatie & PR
✓ Internationale betrekkingen

✓ Beheer
✓ Ondernemerschap
✓ Internationaal Marketing

✓ Psychologie
✓ Mondiale economie
✓ Mode-industrie

✓ Luxeindustrie
✓ Duurzaamheid
✓ Mondiale politiek

AANGEBODEN TAALLESSEN: (Spaans, Frans, Duits, Italiaans, Chinees Mandarijn, Japans, Russisch en Engels)

Houd er rekening mee dat de aangeboden onderwerpen kunnen afwijken van de gepubliceerde lijst en periodiek worden herzien om maximale relevantie voor de gerelateerde industrie en zakenwereld te garanderen. Taallessen zijn gebaseerd op de vraag (minimaal vijf studenten) per niveau en moeten vóór de start van het semester worden gekozen.

Cursuscode: BBA-100
Cursusduur: 3 academiejaren
Semester 1: oktober / Semester 2: februari
ECTS (European Credit Transfer System): 180 punten
Minimumleeftijd: 18 jaar


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