Bachelor of Business Administration

Bachelor of Business Administration

Bachelor of Business Administration with majors in:

1. Communication & PR
2. Management
3. Entrepreneurship
4. Leisure & Tourism
5. Hospitality & Hotel Mgt.
6. Psychology
7. Business Coaching
8. Life Coaching
9. Leadership
10. Asian Business (with Mandarin & Japanese)
11. Global Economics
12. Global Politics
13. Online Business
14. International Relations
15. International Marketing
16. Fashion Industry
17. Luxury Industry
18. Sustainability (Green BBA)
19. Journalism & Media
20. Custom BBA (tailor-made programs)*

Specializations take place in year 3, with the focus for the final thesis also entailing the chosen specialization. * Tailor-made programs allow students to create their own ‘custom BBA’ with a specialization in their chosen field – programs are subject to availability and approval by the Schellhammer Education Advisory Board; Contact us to discuss your requirements.


Principles of Marketing
Statistics & Data Analysis
Academic Reading & Writing Skills
Critical Thinking
IT Skills I
Industrial Visits & Critical Analysis
Strategy in Retail & Fashion
Foundation of Business Management
Economics I: Principles of Economics
IT Skills II
Negotiation & Conflict Resolution
Challenges of Entrepreneurship
Communication Skills


Building & Leading Effective Teams
Ethics & Philosophical Anthropology
Financial Management & Analysis
Cross Cultural Management
Project Management
Industrial Visits & Critical Analysis
Personal Presentation
Global Media
Online Marketing
Economics II: Microeconomics
Consumer Behavior
Corporate Finance
Human Resource Management


Economics III: Macroeconomics
IT Skills III
State of Humanity and the Planet
Leadership in Business
The Family Business
Supply Chain Management
Industrial Visits & Critical Analysis
Architecture of the Mind
Concepts of Personal Development
The Global Resources Challenge
Trends & Innovation in New VC

LANGUAGE CLASSES OFFERED: (Spanish, French, German, Italian, Chinese Mandarin, Japanese, Russian and English)

Please note that subjects offered may vary from the published list and are revised periodically to ensure maximum relevance to the related industry and business world. Language classes are based on demand (minimum five students) per level and must be chosen prior to the start of the trimester.


Course Information

  • Course Code: BBA-100
  • Course Duration: 3 academic years
  • Minimum age: 18 years old


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