Probably the most comprehensive BBA program, on offer. To control one’s own life, to understand one’s culture and that of others, to participate meaningfully in society, to find fulfilling work and explore and challenge concepts and processes with the aim of constantly seeking new paths, to improving our individual and collective worlds. To do any of this we must accept the need to improve – not because we are not good enough but because we can be even better.
In that context, all education must be broadly based and explorative in nature, and incorporate not just academic but personal growth too. Most Bachelor degrees are based on cultural convention and an archaic and rigid system, not pedagogical wisdom that shoehorns everyone into making specialization choices, too early and that in most cases, count for nothing in the real world.
The BBA program at SBS is designed to offer maximum flexibility, educational efficiency and a relevant foundation to set students up for future success in both life and business. The program is based on the pragmatic recognition that business education needs to go beyond just teaching business processes, but must expand into developing practical skills and helping students develop a strong and resilient personality.
There are many local and global challenges that our current and future students will face, our responsibility as educators is to deliver a program that prepares them with broad practical, personal and business skills to adapt and thrive. Our mission is to build up a global generation that will push to change society for the better, addressing the environmental, institutional and social dysfunction that threatens humanity.
YEAR 1
- Business Ethics
- Principles of Business Management – Organization Structure
- Principles of Marketing
- Marketing Research
- Principles of Business Management – Building and Leading Teams
- Business in Society
- Principles of Supply Chain Management
- Business Management and Social Relations
- Mathematics and Statistics for Business
- Introduction to Psychology
- Sales Development
- Macroeconomics
- Microeconomics
- Academic Writing and Skills
- Business Skills Lab (on campus)
- Language Skills (Spanish or English)
Optional Qualification: ATHE Level 4
YEAR 2
- Intellectual Property Law
- International Business Law
- Human Resources Management
- Performance & Talent Management
- Corporate Finance
- Managerial Accounting
- Digital Marketing
- Advertisement and Promotional Planning
- New Venture Creation I and II
- Applied Business Logic and Categorical Thinking
- Negotiation and Conflict Resolution
- Developing Economies
- Developmental Theories
- The Family Business
- Contracts & Agreements
- Business Skills Lab (on campus)
- Spanish (optional)
Optional Qualification: ATHE Level 5
YEAR 3
- Reputation Management
- Leadership in the AI Era
- Brand Management I and II
- Risk Management I and II
- Project Management I and II
- Thesis Elaboration
- Managing Strategy
- Organizational Psychology
- Business Sectoral Analysis
- Corporate Governance
- Cross Cultural Management
- Business Thinking and Decision Making
- Quantitative and Qualitative Research Methods
- Business Skills Lab (on campus)
- Spanish (optional)
Optional Qualification: ATHE Level 6
CHOOSE YOUR SPECIALIZATION
✓ Hospitality Mgt.
✓ Communication & PR
✓ International Relations
✓ Management
✓ Entrepreneurship
✓ Intl. Marketing
✓ Psychology
✓ Global Economics
✓ Fashion Industry
✓ Luxury Industry
✓ Sustainability
✓ Global Politics
LANGUAGE CLASSES OFFERED: (Spanish, French, German, Italian, Chinese Mandarin, Japanese, Russian and English)
Please note that subjects offered may vary from the published list and are revised periodically to ensure maximum relevance to the related industry and business world. Language classes are based on demand (minimum five students) per level and must be chosen prior to the start of the semester.
Course Information
Course Code: BBA-100
Course Duration: 3 academic years
Semester 1: October / Semester 2: February
ECTS (European Credit Transfer System): 180 Points
Minimum age: 18 years old
