SCHELLHAMMER BUSINESS SCHOOL · STUDY ONLINE
Online Digital Marketing.
Make your mark.
Understand what connects. Learn what converts. Build your digital marketing skills with the Professional Diploma from the Digital Marketing Institute.
Your ideas.
A wider audience.
Whether you are starting a career, growing a business or adding new skills to your experience, digital marketing gives you a practical way to connect with people.
Schellhammer Business School offers this online programme in partnership with the Digital Marketing Institute. Study on demand, at your own pace, and connect strategy with the channels your audience uses every day.
- Qualification
- Professional Diploma in Digital Marketing
- Awarding body
- Digital Marketing Institute
- Learning content
- Approximately 22 hours · 9 modules
- Course access
- 24 weeks
Most students complete their studies in around 8–10 weeks. Your own timetable will depend on your experience and the time you can dedicate to learning.
From first impression
to lasting connection.
Nine modules, with AI woven throughout. Here is a brief guide to what you'll study.
01 · Digital marketing with AI
Research audiences and use AI responsibly.
02 · Creating a content strategy
Plan, produce and distribute relevant content.
03 · Marketing through social platforms
Build communities and practise campaign decisions.
04 · SEO and AI search visibility
Explore organic search and generative engine optimisation.
05 · Paid search, display and video
Plan Google Ads campaigns and AI-assisted bidding.
06 · Automated email campaigns
Connect CRM, personalisation and campaign testing.
07 · Websites and online commerce
Improve conversion across websites and social shopping.
08 · Measuring results with GA4
Analyse events, audiences and campaign performance.
09 · Planning an integrated marketing strategy
Coordinate objectives, budgets, channels and delivery.
More than knowing.
Knowing how.
Develop a marketing plan grounded in audience research. Choose the right channels, create relevant content and connect your campaigns with clear business objectives.
Learn to interpret performance data, refine your approach and explain the decisions behind your work. These skills can support your own business or a path into content, social media, search and digital marketing roles.
A professional qualification.
A practical next step.
Work towards the Digital Marketing Institute’s Professional Diploma in Digital Marketing through flexible online learning and a final assessment.
The course combines video lessons, downloadable materials and practical exercises. You can revisit the learning materials during your access period and build your study routine around your other commitments.
Let’s plan your next chapter.
Ask about the current syllabus, course fees and enrolment. Our student advisers can help you decide whether this digital marketing programme fits your goals.
Let’s talk about
your future.
Get your information pack and ask us anything about studying at SBS.
A few useful answers.
Do I need previous marketing experience?
No previous digital marketing experience is required. The programme is suitable for beginners as well as professionals looking to broaden or update their skills.
How long does the course take?
You have 24 weeks of course access and can study at your own pace. Most students complete the programme in around 8–10 weeks, depending on their schedule.
How is the diploma assessed?
Assessment is a two-hour exam with 120 items and a 60% pass mark. Contact admissions for booking arrangements and resit fees.
When can I start?
Enrolment is available throughout the year. Contact admissions to arrange your start date and access to the study platform.
What are the fees and payment options?
Our student advisers can provide the current course fee, explain what is included and confirm available payment options. Instalment arrangements are subject to eligibility.
What careers can these skills support?
The subjects are relevant to digital marketing, social media, content, SEO and paid advertising roles, as well as running your own business. Career opportunities depend on your experience, portfolio and the requirements of each employer.