01 · AI-Powered Social Commerce
Explore social shopping experiences, paid and organic activity, and the use of AI insights to support customer acquisition, conversion and retention.
SCHELLHAMMER BUSINESS SCHOOL · STUDY ONLINE
AI-Driven Social
Commerce Strategy.
From discovery to decision.
Learn how social connections can become customer relationships.
Make the connection.
Create the opportunity.
Explore how social platforms can support shopping, sales and customer engagement. This online course connects social commerce, influencer partnerships and customer service, with AI helping inform the decisions behind your strategy.
Learn to consider the whole customer journey: how people discover a product, decide to buy and stay connected with a business afterwards.
- Learning content
- 3 hours, self-paced
- Course structure
- 3 interactive modules
- Certification
- DMI Associate Level Certification
- Included
- DMI Professional Membership
Learning hours describe the course content. Allow additional time to practise and apply what you learn.
Three subjects.
One connected strategy.
02 · AI-Driven Influencer Strategy and Partnerships
Consider how influencer and affiliate partnerships can support brand awareness and sales as part of your wider commerce strategy.
03 · AI-Enabled Social Customer Service Strategy
Explore the role of customer engagement, personalisation and AI-supported service throughout the customer journey.
Put your strategy
into practice.
Develop an approach to social commerce that connects your business objectives with customer needs. Plan shopping experiences across platforms, consider suitable partnerships and organise campaigns with clear goals.
Learn to assess paid campaign performance, use AI tools to support personalisation and interpret analytics and reporting to improve your approach over time.
Tools to keep you moving.
The course includes access to digital marketing resources, practical toolkits and templates, and an AI marketing prompt library, alongside DMI Professional Membership.
Participants who successfully complete the course receive an Associate Level Certification from the Digital Marketing Institute.
Ask admissions about current fees, course access, membership duration and the completion requirements before enrolling.
Turn interest
into your next step.
Tell us what you would like to achieve with social commerce. Our student advisers can explain the course, current fees and how to get started.
Let’s talk about
your future.
Get your information pack and ask us anything about studying at SBS.