01 · Content and Community on Facebook and Instagram
Explore audience-focused content and the role of community management in building meaningful interactions on Facebook and Instagram.
SCHELLHAMMER BUSINESS SCHOOL · STUDY ONLINE
AI-Powered
Meta Marketing.
Make the connection.
Turn attention into meaningful engagement.
Four platforms.
One considered strategy.
Explore marketing across Facebook, Instagram, WhatsApp and Threads. This online course brings together content, community and advertising, with artificial intelligence supporting the decisions behind your campaigns.
Develop practical skills in content creation, audience targeting, campaign management and performance analysis. Learn to connect your marketing objectives with the ways people discover, interact with and respond to your business.
- Learning content
- 4.2 hours, self-paced
- Course structure
- 4 interactive modules
- Certification
- DMI Associate Level Certification
- Included
- DMI Professional Membership
Learning hours describe the course content. Allow additional time to practise and apply what you learn.
Four modules.
A more connected approach.
02 · Meta Ads Strategy and Optimization
Consider how to plan, run and refine advertising campaigns, connecting audience targeting and campaign measurement with your marketing objectives.
03 · Conversational Marketing on WhatsApp and Threads
Explore how conversations on WhatsApp and Threads can support customer engagement as part of your wider marketing strategy.
04 · AI for Meta Content and Ads
Explore the use of AI in content and advertising, with attention to campaign efficiency, personalisation and performance.
More purposeful content.
Better-informed decisions.
Learn to develop an integrated strategy across Meta platforms, tailor content to different audiences and build engaged online communities. Plan advertising activity with clear goals, then use analytics and reporting to assess its effectiveness.
The course also covers Meta AI and Advantage+ tools, audience targeting and personalisation, alongside ethical, privacy and transparency considerations in AI-powered marketing.
Tools for your next idea.
The course includes access to digital marketing resources, practical toolkits and templates, and an AI marketing prompt library, alongside DMI Professional Membership.
Participants who successfully complete the course receive an Associate Level Certification from the Digital Marketing Institute.
Ask admissions about current fees, course access, membership duration and the completion requirements before enrolling.
Start with a conversation.
Tell us what you would like to achieve with Meta marketing. Our student advisers can explain the course, current fees and how to get started.
Let’s talk about
your future.
Get your information pack and ask us anything about studying at SBS.