01 · Introduction to B2B Marketing
Explore the foundations of business-to-business marketing and the role of a targeted approach to reaching business customers.
SCHELLHAMMER BUSINESS SCHOOL · STUDY ONLINE
B2B Marketing
and LinkedIn Strategy.
Reach the right people.
Build relationships that mean business.
A clearer focus.
A stronger connection.
Explore how account-based marketing and LinkedIn can support business growth. Learn to identify high-value accounts, strengthen lead generation and qualification, and bring marketing and sales efforts closer together.
This online course connects B2B marketing frameworks with practical approaches to LinkedIn: brand building, thought leadership, lead nurturing and advertising, supported by data and AI-enhanced techniques.
- Learning content
- 4.2 hours, self-paced
- Course structure
- 4 interactive modules
- Certification
- DMI Associate Level Certification
- Included
- DMI Professional Membership
Learning hours describe the course content. Allow additional time to practise and apply what you learn.
Four modules.
From strategy to action.
02 · B2B Marketing for Growth
Consider how account selection, lead generation and nurturing can work together, supported by closer alignment between marketing and sales.
03 · Using LinkedIn for B2B Marketing
Explore LinkedIn as a platform for building brand authority, sharing expertise and developing relationships with prospective customers.
04 · AI-Enhanced LinkedIn Advertising and Campaign Performance
Consider how LinkedIn advertising, AI-powered tools and campaign analysis can support a more informed approach to B2B marketing.
Focus your efforts.
Understand your impact.
Learn to develop account-based marketing strategies: identify, segment and prioritise key accounts, then strengthen the way you generate, qualify and nurture leads.
Build your approach to thought leadership and LinkedIn advertising. Use attribution models and analytics to assess marketing effectiveness, and explore AI-powered tools that can support efficiency and performance.
Practical tools.
Room to keep growing.
The course includes access to digital marketing resources, practical toolkits and templates, and an AI marketing prompt library, alongside DMI Professional Membership.
Participants who successfully complete the course receive an Associate Level Certification from the Digital Marketing Institute.
Ask admissions about current fees, course access, membership duration and the completion requirements before enrolling.
Start with a conversation.
Tell us what you would like to achieve with B2B marketing and LinkedIn. Our student advisers can explain the course, current fees and how to get started.
Let’s talk about
your future.
Get your information pack and ask us anything about studying at SBS.