The Bachelor of Business in International Marketing at Schellhammer Business School is a unique program that focuses on the study of Marketing from an International perspective.
The multidisciplinary syllabus that includes Marketing, Digital Media, Advertising, Marketing Research and Planning gives students a broad educational perspective with the opportunity to pursue future careers in Media & Advertising where skills honed on this program such as critical, analytical and creative thinking, intellectual agility and innovation are highly valued.
In line with all other post and undergraduate programs at Schellhammer Business School, the manifold issues facing humanity – overpopulation, climate change, contamination, pollution, depleting resources, gross inequality, failed economic systems, and political dogmatism will be explored whilst advocating and supporting a new system of beliefs.
The human condition is to seek answers to many human related and created problems, by trying to make moral, ethical, spiritual and intellectual sense of the world.
YEAR 1
- Business Ethics
- Principles of Business Management – Organization Structure
- Principles of Marketing
- Marketing Research
- Principles of Business Management – Building and Leading Teams
- Business in Society
- Principles of Supply Chain Management
- Business Management and Social Relations
- Academic Writing and Skills
- Mathematics and Statistics for Business
- Macroeconomics
- Microeconomics
- Sales Development
- Introduction to Psychology
- Business Skills Lab (on campus)
- Language Skills (Spanish or English)
Optional Qualification: ATHE Level 4
YEAR 2
- Intellectual Property Law
- International Business Law
- Human Resources Management
- Performance & Talent Management
- Corporate Finance
- Managerial Accounting
- Digital Marketing
- Advertisement and Promotional Planning
- Applied Business Logic and Categorical Thinking
- New Venture Creation I and II
- Negotiation and Conflict Resolution
- The Family Business
- Integrated Marketing Communication
- Contracts & Agreements
- Real Estate Marketing
- Business Skills Lab (on campus)
- Spanish (optional)
Optional Qualification: ATHE Level 5
YEAR 3
- Reputation Management
- Leadership in the AI Era
- Brand Management I and II
- Risk Management I and II
- Project Management I and II
- Thesis Elaboration
- Marketing Strategy
- Corporate Governance
- Event Management and Sponsorship Development
- Cross Cultural Management
- Business Thinking and Decision Making
- Quantitative and Qualitative Research Methods
- Managing Strategy
- Business Skills Lab (on campus)
- Spanish (optional)
Optional Qualification: ATHE Level 6
LANGUAGE CLASSES OFFERED: (Spanish, French, German, Italian, Chinese Mandarin, Japanese, Russian and English)
Please note that subjects offered may vary from the published list and are revised periodically to ensure maximum relevance to the related industry and business world. Language classes are based on demand (minimum five students) per level and must be chosen prior to the start of the semester.
Course Information
Course Code: BBA-300
Course Duration: 3 academic years
Semester 1: October / Semester 2: February
ECTS (European Credit Transfer System): 180 Points
Minimum age: 18 years old
