SCHELLHAMMER BUSINESS SCHOOL · ON CAMPUS IN SPAIN
Bachelor in
International Marketing.
Understand markets. Connect with people.
Develop ideas with an international perspective.
The programme at a glance.
- Duration
- 3 academic years
- Study format
- On campus · taught in English
- Credits
- 180 ECTS
- Semester starts
- October & February
- Minimum age
- 18 years
- Course code
- BBA-300
Marketing across markets
and cultures.
The Bachelor in International Marketing at Schellhammer Business School examines marketing from an international perspective, combining specialist subjects with a broad business education.
The syllabus brings together marketing, digital media, advertising, market research and planning. Students explore how organisations understand their markets, communicate with audiences and develop their brands, alongside the finance, management and legal knowledge that supports business decisions.
The programme develops critical, analytical and creative thinking, intellectual agility and the ability to innovate. These skills can support future careers in marketing, media and advertising, as well as wider business interests.
What you will study.
Business and marketing foundations lead into applied communication, brand management and strategy. The full three-year curriculum is shown below.
YEAR 1
Business & marketing foundations
- Business Ethics
- Principles of Business Management - Organization Structure
- Principles of Marketing
- Marketing Research
- Principles of Business Management – Building and Leading Teams
- Business in Society
- Principles of Supply Chain Management
- Business Management and Social Relations
- Academic Writing and Skills
- Mathematics and Statistics for Business
- Macroeconomics
- Microeconomics
- Sales Development
- Introduction to Psychology
- Business Skills Lab (on campus)
- Language Skills (Spanish or English)
Optional qualification: ATHE Level 4.
YEAR 2
Digital marketing & communication
- Intellectual Property Law
- International Business Law
- Human Resources Management
- Performance & Talent Management
- Corporate Finance
- Managerial Accounting
- Digital Marketing
- Advertisement and Promotional Planning
- Applied Business Logic and Categorical Thinking
- New Venture Creation I and II
- Negotiation and Conflict Resolution
- The Family Business
- Integrated Marketing Communication
- Contracts & Agreements
- Real Estate Marketing
- Business Skills Lab (on campus)
- Spanish (optional)
Optional qualification: ATHE Level 5.
YEAR 3
Brands, strategy & leadership
- Reputation Management
- Leadership in the AI Era
- Brand Management I and II
- Risk Management I and II
- Project Management I and II
- Thesis Elaboration
- Marketing Strategy
- Corporate Governance
- Event Management and Sponsorship Development
- Cross Cultural Management
- Business Thinking and Decision Making
- Quantitative and Qualitative Research Methods
- Managing Strategy
- Business Skills Lab (on campus)
- Spanish (optional)
Optional qualification: ATHE Level 6.
Subjects may vary from the published list and are reviewed periodically to reflect developments in industry and business. Ask us about the requirements and availability of the optional ATHE qualifications.
Consider the wider impact.
Marketing operates within society. In keeping with the SBS approach to education, the programme also explores challenges including population growth, climate change, pollution, resource depletion and inequality, alongside questions about economic systems and political beliefs.
Students are encouraged to question assumptions and consider the moral, ethical, spiritual and intellectual dimensions of the world around them. This wider perspective sits alongside the practical study of business and marketing.
Develop your language skills.
Language classes are offered in Spanish, French, German, Italian, Chinese Mandarin, Japanese, Russian and English.
Classes depend on demand, with a minimum of five students per level. Choose your language before the start of the semester.
Plan your studies at SBS.
Explore entry requirements, starting dates and tuition fees, then get to know the campus and accommodation. We can help you compare programmes and understand the route that fits your previous education and interests.
Let’s talk about
your future.
Get your information pack and ask us anything about studying at SBS.