01 · Building Brands on Social Apps
Explore how social platforms can help build a brand, with content and community activity shaped around your audience and business objectives.
SCHELLHAMMER BUSINESS SCHOOL · STUDY ONLINE
Social Media
Platform Strategy.
Find your audience.
Give them a reason to stay.
Every platform.
A different possibility.
Build a social media strategy around the people you want to reach and the goals you want to achieve. This online course explores how different networks can support brand awareness, product discovery, community building and lead generation.
Develop practical skills in audience-focused content, paid campaigns and community management, with social listening, analytics and AI-powered tools helping you refine your approach.
- Learning content
- 4 hours, self-paced
- Course structure
- 3 interactive modules
- Certification
- DMI Associate Level Certification
- Included
- DMI Professional Membership
Learning hours describe the course content. Allow additional time to practise and apply what you learn.
Three modules.
A more considered approach.
02 · Social Media Marketing on X and Pinterest
Consider X and Pinterest within your social media strategy, adapting your approach to different networks and the audiences you want to reach.
03 · Marketing on Alternative Social Apps
Explore opportunities beyond your usual platforms and consider how alternative social apps could support your wider marketing goals.
Make every interaction
more intentional.
Learn to develop platform-specific strategies, create relevant content and build engaged online communities. Plan and manage paid social campaigns with clear business objectives.
Use social listening and analytics to understand your audience and measure results. Explore AI-powered features that can support efficiency, then use what you learn to improve future campaigns.
Keep learning.
Keep improving.
The course includes access to digital marketing resources, practical toolkits and templates, and an AI marketing prompt library, alongside DMI Professional Membership.
Participants who successfully complete the course receive an Associate Level Certification from the Digital Marketing Institute.
Ask admissions about current fees, course access, membership duration and the completion requirements before enrolling.
Your audience is out there.
Take your next step.
Tell us what you would like to achieve with social media. Our student advisers can explain the course, current fees and how to get started.
Let’s talk about
your future.
Get your information pack and ask us anything about studying at SBS.